My Experience at HOFU 2013: With Master Cutter Brian McHardy

HOFU BMH 3This year, I was lucky enough to attend the Hearts on Fire University held in Las Vegas. What is the HOF University? It is an annual conference to which all of the Hearts on Fire retailers are invited to get together to share stories and ideas, as well as learn more about the company and the brand.

What I was looking forward to the most, and also the highlight of my trip, was being able to watch (more…)

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ABC News Expose : Clarity Enhanced Diamonds Sold Without Disclosure

DiamondsWe recently discovered that ABC News had released a story on their show, The Lookout, regarding jewelers selling diamonds without informing the consumer about their clarity enhancements. They sent two people undercover to the Diamond District in New York to secret shop jewelers. Out of the three jewelers featured on the segment, two had sold the undercover couple clarity-enhanced diamonds without proper (more…)

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