Misrepresented Jewelry and the Macy’s Lawsuit

DiamondUnited States-based department store giant based Macy’s Inc. has recently settled a lawsuit for the misrepresentation of their jewelry. This is not the first time a large company has come under scrutiny for unethical practices regarding jewelry sales – Macy’s joins the likes of Kay Jewelers, JC Penney, and Blue Nile in jewelry suits.

Among the allegations in the class action lawsuit, the complaint states that Macy’s Inc. knowingly sold heavily glass-filled rubies and listed them as all natural. Other allegations include passing off black sapphires as black diamonds, labelling gold-plated jewelry as solid gold, selling heat-treated and fracture filled diamonds without disclosure, and marketing treated prasiolite as green amethyst.

One of the other issues in large or chain jewelry stores are undereducated or ill-trained sales people– see a previous post, ABC News Expose: Clarity Enhanced Diamonds Sold without Disclosure.  Oftentimes these companies have high sales quotas for their employees, which can also cause pressure to make the sale. Gems and jewelry encompasses a vast area of knowledge and can take a long time to learn. A good jeweler will not only be knowledgeable, but will be interested in taking the time to educate you about jewelry as well.

From a small trinket to a once-in-a-lifetime purchase, you want to feel confident that you have bought the best you can for your money and a quality piece that will last. If you would like a more personalized experience and exceptional service, come visit us at our downtown Vancouver location. We like to take the time to get to know our clients and build lasting relationships by being honest and straightforward. Since we are a local independent jeweler, we can also offer flexibility in policies where larger corporate jewellery stores may not. We deal with each client individually and work with you to meet your budget and expectations.

Monica Tsao GG (GIA), Graduate Pearls (GIA), A.J.P., Co-Founder and Gemologist has an extensive formal and practical training in diamond and colored stone buying. She also has many years experience as a jewelry designer.