Diamonds – Birthstone For April

DiamondAries starts at the northern vernal equinox when the days and nights are equal length and marking the time of year that the sun takes over and days are to be longer than the nights in the northern hemisphere for the next half of the year. It is a time of year to celebrate the sun.

For centuries, diamonds have been coveted for their fiery sparkle like the sun, and for this reason, diamond is celebrated (more…)

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Diamonds are a Girl’s Best Friend, But…

Diamonds are a Girl’s Best Friend But…

The surge in popularity of diamonds began in the 1940s with the famous DeBeers campaign “A Diamond is Forever.” This marketing campaign changed the course of the diamond industry forever. After the 1950s demand for diamonds skyrocketed and have stayed there since. Previous to this time, diamond rings were rarely used in engagement rings and jewelry alike, as (more…)

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