Diamonds are a Girl’s Best Friend, But…

Diamonds are a Girl’s Best Friend But…

The surge in popularity of diamonds began in the 1940s with the famous DeBeers campaign “A Diamond is Forever.” This marketing campaign changed the course of the diamond industry forever. After the 1950s demand for diamonds skyrocketed and have stayed there since. Previous to this time, diamond rings were rarely used in engagement rings and jewelry alike, as (more…)

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