April Fools! 50-Carat Real Gemstone Lollipops Part of Chupa Chups Joke Campaign

chupa chupsChupa Chups had pulled a Willy Wonka on us when the confectionary company announced that they had released just five 50-carat precious gemstone “lollipops” into 150 countries worldwide. The announcement incited a frenzy across the globe as candy lovers searched for one of five real gemstone prizes –blue sapphire, ruby, emerald, diamond, and black pearl – disguised as an original Chupa Chups lollipop (more…)

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Making The Grade

How do we determine the price of a colored diamond? Who makes the classifications between light and fancy? Naturally occurring colored diamonds are rare; fancy colored diamonds are even rarer. It is estimated that only 2% of total rough diamond production yields a fancy color, any color really, including pink, green and yellow.

GIA Color GradingDevelopment of the color grading system began in the 1950’s, when the (more…)

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Pink Miracle

Diamond MineConsidered to be the most intense and vibrant diamond, pink diamonds are the ultimate symbol of femininity, grace and love. Besides their intensely beautiful shimmer, pink diamonds are the only diamonds that leave scientists dumbfounded.

Unlike other diamonds, the origin of the pink diamond is pure luck. It is a natural deformation of the diamond crystal, therefor extremely scarce in supply. Pink (more…)

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